Shanghai, is all wants is potential achievement in China the land that must fight. In recent years, many international brands also chose Shanghai to take it in the Chinese market first debarkation place. A in which big reason, is its commercial maturity and developed. Becomes forerunner's time in the channel, the trade is very important regarding the brand mold. Therefore, although the Shanghai market's competition has been intensifying, but chooses it, actually has chosen one kind of strategic layout.
Hand's of under the commercial impetus, the design creativity industry grows vigorously in Shanghai, especially has the suitable standard consumer's domain in Shanghai, we can see some native place strength rising. Although they are not formidable, but actually makes the human to ponder. They will be representing the one kind of breakthrough direction star of tomorrow. In their hand, the protect guard will another day be lightening the East and West fashionable stage the spark. Below, please follow our brushwork, glances over the new sharp scenery.
From Meilong Town to the Changle road
Once some people summarized said that the Shanghai native dress brand's success has three conditions: The husbands and wives partner, the male tube sells the female tube design as well as opens a shop in Meilong Town. First two should be the nearly all family clothing brand successful experiences, but third, then explains Meilong Town this shop in Shanghai's status, as well as general merchandise channel's strategic sense. Now in Meilong Town's native place brand includes: ZucZug elements however, Giffen, sub-corn, E+ one fine, German poem, Ou Shili and so on.
However, the outstanding design and the creativity let the new generation the designer choose other marketing channel, Changle Lu Ze was second to none, this and the Huai Hai east road parallel street gathered numerous and the street corner tidal current brand at present. Many people said that the Changle road already had some to look like New York's SOHO area and Tokyo's in sleeps originally, many overseas media, like "American Herald tribune" and so on struggles reports the Changle road.
In fact the Changle roads already became one kind of mark, and even one kind of standard, because not enough to go around as well as the rent cost rises unceasingly, the designers start to seek for each kind latent, has the similar affective tone street to open a shop, for instance the Xinle road, the tranquillity road, founds a nation west road and so on.
On behalf of shop and brand
one by one
one by one has 2 shops in the Changle road, the behind three people are Wang Chu curls upwards, fall Hao and Big bear. Wang Chu curls upwards with fall Hao is the native of Suzhou, studies Chinese Wang Chu curls upwards until the college days, looks for the time which to the Suzhou Silk Engineering institute schoolmate plays only then knew that had dress designing this specialty (a bedroom also to have with her schoolmate afterward established exceptional brand Mark). After the graduation works period of time, Wang Chu curls upwards with reads the indoor design fall Hao to open the clothing store together when Suzhou 0.1 times plays to Shanghai, they have had a liking for the Changle road which at that time also remained obscure, therefore has closed the Suzhou shop, develops to Shanghai.
Afterward, fall Hao from the British Saint Martin Institute further education return, the Big bear which works in the US Tess Nation Prestige Company also joins originally. Now, onebyone has a work room in a Huangpu area workshop,baby blanket, several workers produce the clothing. Except one by one, fall Hao and the Big bear respectively were entering the careers open to the meritorious and the Xinle road by own name have opened the shop.
Fall Hao and one by one also became the fashion magazine pet,baby doll, fall Hao has cracked a joke said: Why doesn't know, on one year six times "Vogue".
Even Penniless
Even Penniless translates Chinese is even if does not have a thing in the world. Designer Gao Xin is the US Tess nation prestige chief designer originally, in 2004 established own brand, in 2006 January opened the first shop, now also has two shops in the Changle road.
ESTUNE
This family two-and-a-half shop's master Alex also comes from the US Tess nation prestige, but after oneself open a shop, he still in US Tess nation prestige work, but sets up for the shop goods the work room he only goes to one time every week on Saturday.
insh
what the insh Li swan goose studies originally is the finance, after the graduation, because to clothing's being very fond, continues to the Lassalle institute to study the fashion design, after the graduation, after working period of time, established own first brand insh. she to bring in the work room tranquillity Lu Tianzi the work place, and the entrance has opened first in Tian Zifang is also the only insh self-management shop.
insh is in shang hai abbreviation, therefore the Shanghai element is the insh clothing's key point,infant flower girl dresses, but the consumer also mostly is a foreigner. In fact, insh this shop and other local sells goods for the state the service income just to be possible to planish the company operation expense, but the profit important source (primitive brand output) exports in OBM, Europe's some high-quality goods fashionable clothing shop will order the insh brand the clothing sale, perhaps this may give domestic makes OEM Export enterprise some enlightenment.
Moreover, the Li swan goose has also promoted the high-level series by own name's Pinyin Li Hong Yan, after undergoing two season attempts, recently has started out an exclusive agency in Tian Zifang.
From Chen Yifei to Zhou Chengjian
Discussed that the design discusses the creativity, the designer is all roots, however the designer needs Bole to discover, specially in Chinese clothing industry not yet mature initial period stage. Shanshan group's Zheng Yonggang may regard as is the first Bole, Zhang Zhaoda, Wang Xinyuan, Chinese top-notch designers and so on Wu Xuekai with him, has the origin with the Shanshan knot. As soon as Chen Yifei may regard as is the second Bole, the king raises, Wang Wei, Zhang Da and so on successively potency Yu Yifei fashionable clothing company. Zheng Yonggang's entrepreneur body and Chen Yifei's artist family background, the influence are somewhat different to the designer, displays as if separately in the industrial stratification plane and the region of art.
But US Tess nation prestige's Zhou Cheng constructs for the designer brings does not take the common road's development mentality, does not depend upon the female attire tradition the department store channel, but is opens the exclusive agency to the street. Perhaps this is the channel which and the market road of is influenced by what one sees and hears in the US Tess nation prestige comes.
Who can next Bole be? I guessed that can come from the rich two generations. They are born in the 80s, studies in the overseas, the internationalization field of vision and the sufficient start fund, who causes nothing is impossible. is not their also some?
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