Wang Wenzong The Chinese apparel industry crisis will in the fourth quarter present

    The financial crisis the impact will present to China in the fourth quarter and the beginning of next year. Regarding this, we must certainly have the full mental preparation .11 months on 5th, in the Chinese international fashionable clothing week 2009 spring summer series issued that at the Ou Difen cup China underwear element innovative design big game, Ou Difen Group International Chairman king Wenzong said to reporter. To deal with the financial crisis and the Chinese underwear industry present situation how on the Chinese clothing industry, how to manifest question newspaper Reporter and so on national characteristics interview king Wenzong.

    The American finance Tsunami attacks greatly to the Chinese various trades and occupations, regarding this, king Wenzong said: The financial crisis to the Chinese apparel industry's impact will be huge, particularly Chinese clothing for sale abroad aspect. The Chinese Clothing Association investigation showed that in the first half of this year the clothing enterprise's production cost rose 15.16%. to take the labor-intensive form and export export-orient economy representative equally, the cost rise pressure's threat, the textile profession 2/3 enterprise is closed right up against 0.62% profit to live at present, the profit ability's continually worsening already became the fact which did not struggle, therefore, king Wenzong believed that the financial crisis should appears to the Chinese apparel industry's impact in the fourth quarter and the beginning of next year.

    Regarding the financial crisis which soon arrives, the Chinese Enterprise how melts, king Wenzong believed that facing the whole world financial crisis, possesses the Chinese Clothing Enterprise to probably have the sober understanding, first, the enterprise must reduce the cost, only then maximum limit cost reduction, can let the enterprise have in the competition more profits; Next must promote the brand. China's clothing brand number on have been too few in the world, only then lets the brand internationalization be able to deal with the financial crisis calmly.

    In addition, king Wenzong said: In order to cause the apparel industry to deal with the financial crisis well, the apparel industry must pay attention fosters the talent vigorously, Ou Difen has fostered the talent to treat as the promotion nationality underwear profession the basis, this and China Dress designing Association starts the training base is together to let the more life impoverished university graduates have the study opportunity, lets the more dress designers to promote the Chinese clothing to try hard.